We help Utah small businesses
get found.
SearchLight Digital is a Utah-based SEO and AI search agency dedicated to helping local businesses compete and win in search — today and as the landscape evolves.
Built on a belief that
small businesses deserve
to be found.
My name is Jett Iverson. I started SearchLight Digital because I kept seeing the same problem: great local businesses — the kind that genuinely serve their communities — were invisible online. Not because of what they were doing wrong, but because nobody had shown them what to do right.
Before starting SearchLight, I spent years studying how search works — not just traditional SEO, but how AI systems like ChatGPT, Perplexity, and Google's AI Overviews are reshaping what it means to “be found.” The businesses that get ahead now are the ones that optimize for both.
I work directly with every client. That means you talk to the person doing the work — not an account manager relaying messages to an offshore team. You get transparent reporting, honest strategy, and results you can actually see.
SearchLight Digital is based in Utah. We know this market, the competition, and what it takes to win here. If you're a local business owner who's tired of being invisible, let's fix that.
Help local businesses compete and win in search.
We exist to level the playing field — giving small businesses the search visibility that used to require enterprise-level budgets.
Transparency
You know what we're doing and why at every stage. No black-box reporting, no mystery metrics — just clear communication about the work.
Local Focus
We specialize in Utah markets. Understanding local competition and the nuances of your city is what separates effective local SEO from generic advice.
No Fluff
We don't pad reports or inflate scope. Every recommendation is something that will actually move the needle for your specific business.
What makes us different.
Direct Access
You work directly with Jett — the person doing the work. No account managers relaying messages, no offshore execution teams. When you have a question, you get an answer from the person who knows your account.
Full Transparency
Every deliverable comes with a plain-English explanation of what we did and why. You'll always know what's happening, what the results look like, and what comes next.
No Long-Term Contracts
We earn your business every month. No 12-month lock-ins or exit fees. If we're not delivering results you can see, you're free to walk away.
We know this market because we're in it.
SearchLight Digital is based in Utah. We understand the local competitive landscape — who you're up against, what search looks like in your city, and how to position your business to win.
We work with businesses across the state, including: